BEIJING (AFP) – Microsoft has launched an advertising platform in China in an attempt to grab market share from rival Google, which has been wrangling with Beijing over censorship, state media said Wednesday. The US Internet titan’s adCenter will target Chinese exporters wanting to advertise overseas, said Anderson Liu, general manager [Continue]
SAN FRANCISCO (AFP) – YouTube on Monday began letting advertisers pinpoint videos to which they do not want to be associated. YouTube advertisers have been able to pick which videos they want their messages to accompany but the new tool lets them eliminate specific snippets or channels that might be considered by automated ad-targeting [Continue]
COLOGNE, Germany (AFP) – Arash Jafari is a rare bird at Gamescom, Europe’s biggest video games fair. He is an Iranian creator hoping to make a splash with his Persian warrior Garshasp at an event dominated by Americans, Japanese and Europeans. [Continue]
BEIJING (AFP) – Access to the Internet is as widespread in China, home to the world’s largest online population, as it is in developed nations, according to a new study. [Continue]
SAN FRANCISCO (AFP) – Social network game developer Zynga will mark the success of its “Mafia Wars: Las Vegas” online game by blowing up a real-world armored car Thursday in the desert near Sin City. [Continue]
SAN FRANCISCO (AFP) – Oracle filed a lawsuit against Google, charging that the Internet giant’s Android software infringes on patents it now holds due to the recent acquisition of Sun Microsystems. Oracle on Thursday called on a federal court to stop Google from using Java technology patented by Sun and pay an unspecified amount in [Continue]
LONDON (AFP) – Facebook has seen a sevenfold increase in young people reporting suspicious behaviour online since it introduced a so-called panic button in Britain last month, investigators said Thursday. A total of 211 Facebookers have used the button since July 12, compared to 28 who reported alleged abuse through the site in the month [Continue]
SAN FRANCISCO (AFP) – Satellite dish television service DIRECTV said Wednesday that Google will be serving ads on its cable broadcasts of programs such as Fox Business and G4. Google TV Ads were expected to reach the 18.7 million US households that get broadcasts from DIRECTV. “We are delighted to partner with Google and embark [Continue]
